The buyer’s house · one platform, four ways in

Buy or build a business in America.

You came here to own something. Own Yourself Now is the buyer’s side of the table: an instrument that reads where you stand, a ladder that moves you, and judgment in your corner from first question to keys in hand.

Built for immigrant entrepreneurs, operators, professionals, and searchers.

Buy It. Build It. Own Yourself Now.

Pick your path ↓

First cohort begins August 2, immigrant entrepreneurs first · the platform ↓ · the four weeks ↓

Start Buy You are here
01
Why this house exists

Owning is the goal. The path is a mess.

Buying or building a business is the biggest financial decision most people ever make, and the road to it is noisy, tilted, and lonely.

The noise

Gurus promise millions with the hard parts missing: fake urgency, shifting prices, outcomes nobody can honestly promise.

The table

Brokers are paid by the seller. Nobody across the table is paid to protect you.

The lonely seat

Most buyers review the deal of their lives alone, with no experienced eyes on the numbers or the story.

The turn: this house sits on your side of the table. Judgment in your corner, structure for the road, and nothing offered that we have not done ourselves.
02
Who this is for

One house. Four ways in.

The platform serves anyone who came to own. Each persona has a first step; the ladder takes it from there.

The first cohort · August 2

The immigrant entrepreneur

On a visa, done renting your right to stay. Own the business that sponsors your status, no new lottery required.

Where it ends: a company you own, sponsoring you.

Start here: the cohort · Aug 2

The operator

You have run someone else’s shop for years. Time to run your own.

Where it ends: keys to a shop that is finally yours.

Start here: Buy Without the Bank · Sep 14

The professional

A career behind you, and the itch to own something instead of climb.

Where it ends: an owner’s seat instead of a title.

Start here: the Readiness Check · today

The searcher

Reviewing deals alone. You want judgment in the room, not just listings.

Where it ends: you close with experienced eyes on the deal.

Start here: the Deal Room · Aug 31
03
Why now

Two reasons the timing favors you.

Whoever you are on the ladder, the market is moving your way. If you’re leaning Buy, there has rarely been a better moment:

The ownership wave Up to $5T

Roughly a million owner-operated businesses are expected to change hands by 2035 as their owners retire.

Many are solid, profitable, and have no successor.

The build-out 1.2M+

Over a million trade jobs sit unfilled while the AI build-out demands electricians, HVAC, and plumbing at unprecedented scale. These businesses are not disrupted by AI. They are demanded by it.

AI is overcalled where it replaces, and undercalled where it builds. The wave hands you the business; the build-out hands it customers. And for immigrant entrepreneurs, a rule below opens a door of its own.

Sources: McKinsey ownership-transition estimates (2026) · U.S. skilled-trades labor data (2025)

04
The platform

Enter anywhere. The ladder walks you up.

Own Yourself Now is one house with four steps. The Readiness Check reads where you stand and routes you in. Every step ends with something real in your hands, and the next one in reach. Programs teach you, instruments equip you, and the rooms stand beside you.

Step 01

The Immigrant Entrepreneur Cohort

Four weeks, real gates, your fork. Step off with a company formed right and your next ninety days mapped.

Begins August 2
Step 02

The Buyer Programs

Buy Without the Bank, and the Trades Acquisition Program. Step off holding deal structures that never needed a bank.

Begin September 14
Step 03

The Deal Room

Never review a deal alone. Live reviews, drills, and experienced eyes before you sign.

Opens August 31
Step 04

At the Table

When the deal is real, graduates can ask us to sit at the table with them.

Graduates first
The foundation · open to everyone, beneath every step
The newsletterWeekly from August 2: the rules, the deals, the road. The communityPeople on the same road, builders and buyers. The Readiness CheckThe instrument that routes you in.

The Corner · beside every stepThirty minutes of an entrepreneur’s time, whenever you need judgment on something real. Request it →

05
Where the house opens · first cohort begins August 2

Every platform opens somewhere. Ours opens with the immigrant entrepreneur.

The 2025 rule opened a door that stayed shut for decades: owning the business that sponsors you.

It is also the road we walked ourselves, F-1 to founder.

So the platform opens with the Immigrant Entrepreneur Cohort, and the next four stops tell that story.

Operator, professional, searcher: your doors are open now, and your cohorts follow. The buyer programs →

06
Where the immigrant entrepreneur stands

If you hold a visa, you already know the math.

Your right to stay runs through someone else’s company. One reorg or one hard quarter, and the clock starts.

A 60-day window

Lose the job and you have weeks to find another sponsor, or leave.

Roots on hold

The mortgage you keep not signing. The plans you keep postponing.

A shifting job

Even the desk job it rests on is a market AI is quietly reshaping.

The turn: the same technology unsettling that job is what now lets one person run a real business. And since 2025, owning that business can mean owning your immigration, your right to stay in your own hands instead of someone else’s. That is the real prize, and it starts with a simple choice.
07
The door that opened · the public facts

Three facts about the 2025 rule worth knowing before anyone sells you anything.

This is the DHS H-1B Modernization Final Rule, effective January 17, 2025. Read the official summary at USCIS, or the full rule on the Federal Register.

Who can sponsor

Before 2025, owning your company worked against you. Now it doesn’t. An entrepreneur with controlling interest can be sponsored through the company they own. And if you already hold an H-1B, there is no new lottery to win.

The controlling line
>50%

More than half the ownership, or majority voting rights. Cross that line and a clearer, separate set of rules applies to you.

The catch to plan around
18 mo.

Not the usual three years. For entrepreneur-owners, the first approval and first extension are capped at 18 months each. Plan around it from day one.

So how is that even possible? Four roles, one company.

A company is its own legal person. Pull the picture apart and there are four roles. You hold two of them; the company holds the other two.

YouThe company
The entity · the company

The company itself. In law, its own person, separate from you.

The owner · you

You, holding a controlling interest in that company. Before 2025 this counted against you; now the rule allows it.

The employer · the company

The same company, now hiring, paying, and petitioning. This is the sponsor.

The employee · you

Also you, doing the specialty-occupation work the company employs you to do.

One company, four roles. You are the owner and the employee. The company is the entity and the employer that sponsors you. That is the whole mechanism, and since 2025 it is legal.

A note on income: the salary you earn as the employee is the wage the H-1B requires the company to pay. As the owner, a business can pay you in other legitimate ways too. The full breakdown is part of the program.

08
The fork

Most people think there’s one way onto this path. There are two.

Pick the one you’re leaning toward. You’re not committing to anything. You’re just telling us where to begin.

Path 01 · the 0-to-1 road

Start to Own

Most start here
  • Lowest cost to begin. No business to buy, just the one you create.
  • You create the jobs, from your first hire onward.
  • Sponsor yourself through the company you build.
Path 02 · the already-built road

Buy to Own

The bigger swing
  • Day-one revenue. Customers, team, and cash flow already there.
  • Capital required up front to acquire.
  • Hands-on at first, until it can run without you.
09
The Immigrant Entrepreneur Cohort · first one begins August 2 · seats limited

Four weeks. Three you share with everyone, one that forks.

Two tracks braid through these three weeks: building a real, running business, and meeting what the H-1B asks of it under the 2025 rule.

Each week ends on a gate, a real milestone. Both tracks converge on one act: your first payroll, at the prevailing wage.

Weeks 1 to 3 are the same whether you build or buy; week 4 forks. It’s education, not legal advice, and every week hands the legal part to the professional who does it.

Weeks 1–3 · the shared foundation
1
Week 1

Foundation & entity

The business

Set up the company: entity (a C-corp or LLC, not a sole proprietorship), EIN, business bank account, clean books.

BuildThe company you’ll operate and grow.BuyThe holding company that will acquire.
The visa piece
  • A real, operating U.S. business with its own EIN
  • A genuine ability to pay the wage
  • You own it, so it hires you, the relationship the 2025 rule recognizes
Who handles it

Formation attorney · CPA

GateA real, operating employer, set up before the March registration window.
2
Week 2

Your role, revenue & sponsorship

The business

Your role in the company, and how it earns. The wage comes from real revenue.

BuildYour first offer and customers.BuyThe revenue you step into.
The visa piece
  • A specialty occupation, one that normally needs a specialized degree
  • Most of your time on that specialized work, not general management
  • SOC code and prevailing wage set in the LCA
  • Register for the wage-weighted lottery, then file the I-129 if selected
Who handles it

Immigration attorney

GateA genuine specialty role the company can pay for, and a filed petition. Approval (the I-797) is the milestone.
3
Week 3

Activate, and run your first payroll

The business

Run it day to day: an operating rhythm, lean systems with AI, clean books, and your first real payroll.

The visa piece
  • Take up the visa: change of status if you’re in the U.S., consular processing if you’re abroad
  • The paths differ in timing and cost. Decide with your attorney
  • Pay the prevailing wage through proper W-2 payroll; keep records
  • Plan for the 18-month validity and its extension
Who handles it

Immigration attorney · CPA

GateYou’re in H-1B status and payroll is running at the prevailing wage. This is where the two tracks meet.
Week 4 · the fork
If you build

Grow the company

Growing a business you built: winning customers, making your first hires, improving margins, and building the systems to run without you.

If you buy

The acquisition

Buying a business: searching, evaluating and valuing, structuring, negotiating, closing, and taking over. The full version is the separate Acquisition Program.

Go deeper in the Acquisition Program ↓
A separate program

The Acquisition Program

Search, evaluation, valuation, deal structuring, negotiation, and the first 100 days, taught in full. Week 4 is the trailer. This is the film.

Coming next

You’ll also leave with a vetted bench of professionals who do this specific work. These are people in our referral network, disclosed as such. We connect you. You choose and hire your own.

Why this matters

Own your immigration. Own your destiny.

For years, your right to stay has lived in someone else’s hands: an employer, a lottery, one manager’s decision. Own the business that sponsors you, and that flips.

Your status becomes yours to hold, not theirs to grant. And once you are no longer spending your life just trying to stay, you are free to build the one you actually came here for.

That is the oldest American story there is: immigrants who build.

If you build

You create jobs

A company that did not exist before is a payroll that did not exist before. Every hire you make is a job added to the economy, starting with your very first one.

If you buy

You save jobs, then add more

A wave of solid businesses is run by owners near retirement with no one to take over.

Buy one and you keep the doors open, keep its people working, and grow it from there. You save what took decades to build, then build on top of it.

Why listen to us

“For more than two decades, we built brands and products inside other people’s companies, while our family’s right to stay rode on decisions made in rooms we weren’t in.

We built this house so the next family holds their own key.

Whatever visa you hold and whichever way you’re leaning, we have already been down that road: F-1, CPT, OPT, the STEM extension, the lottery, H-1B, H-4, the H-4 EAD, self-sponsorship, starting a business, buying a business, selling a business, owning and running a business. You name it!

10
Before you wonder

The questions everyone in your position asks first.

Is this legal advice?

No. It’s education from an entrepreneur who has done it. It doesn’t replace your lawyer. You still hire your own, as needed:

Formation attorney
Immigration attorney
Tax attorney & CPA

Many entrepreneurs need just an immigration attorney and light help from a CPA.

Could this put my status at risk?

No. Nothing here touches your status. Understanding the rule before you act is the opposite of risky. Any real move is yours to make with your attorney.

Is this a scam?

No. This is not:

An influencer gimmick
A sales-training or get-rich-quick program
A make-money-online course

No visa is sold here, and no outcome is promised. It is plain education about a real change in the 2025 rules, so you decide from facts, not fear.

Can I do this while still employed on my H-1B or O-1?

Yes. You can keep your current job while you build. And since you already hold the visa, there is no new lottery to win. Starting does not mean quitting or taking a leap of faith. The cohort covers how that works.

Stand at the fork with us.

Is the first cohort for you?
  • You have, or can earn, a role that needs a specialized degree
  • You will own more than half of the business
  • You are ready to run a real, operating business, not a shell
  • You want your right to stay in your own hands

If that sounds like you, get on the list. Not on a visa? The buyer programs have their own waitlists on the programs page.

The first cohort begins August 2. Seats are few by design.

Pick where you’re starting and hold your place. It takes a moment, and it commits you to nothing.

Jul 20 · sign-up details go out Aug 2 · cohort + newsletter begin
Important, please read

This is education, not legal advice. Own Yourself Now teaches you how this path works and how to prepare for it.
It does not file anything for you, and it does not replace a lawyer.
The real decisions and every filing are made with your own licensed immigration attorney, tax attorney, and CPA.
We are not a law firm, and we are not affiliated with USCIS or any government agency.
We are not a business broker; we do not represent buyers or sellers, arrange or negotiate transactions, or take commissions.
Where we refer you to professionals, they are an independent, curated network, disclosed as such. What you do, and whom you hire, is always your choice.

Please read

Educational content only. This program is not legal or tax advice and does not create an attorney-client relationship.
It is not affiliated with, endorsed by, or connected to USCIS or any government agency.
Immigration rules change and every case turns on its own facts.
Consult your own licensed immigration attorney, tax attorney, and CPA before making any decision about your status or your business.
Own Yourself Now is not a business broker, law firm, CPA firm, or lender; referrals go to an independent, disclosed network, and every engagement is directly between you and the professional you choose.

Source: “Modernizing H-1B Requirements, Providing Flexibility in the F-1 Program, and Program Improvements Affecting Other Nonimmigrant Workers,” DHS final rule, 89 FR 103054, effective January 17, 2025. Federal Register · USCIS. Separate later actions (including a 2025 supplemental fee and stepped-up enforcement) are not part of this rule.

Primary law, verifiable directly: 8 CFR 214.2(h) (H-1B regulations, incl. beneficiary-owner provisions) · 8 CFR 274a.12(b)(9) (employment only through the petitioner) · 8 CFR 274a.1 (“employment,” defined) · USCIS Policy Manual Vol. 7, Pt. B, Ch. 6 (unauthorized employment) · 8 USC 1101(a)(15)(H)(i)(b) (the H-1B statute) · Wettasinghe v. INS, 702 F.2d 641 (6th Cir. 1983) (the case everyone gets wrong: it is F-1 law, not H-1B, and attributing it to H-1B self-sponsorship is a misunderstanding).

Just want the letters?

One useful letter at a time, starting August 2: the rules, the deals, and the road to ownership. No program required.